We Make Brands Tangible, Memorable & Lasting.
About
Key Innovations Inc.
Custom branded products designed to build real connections, boost brand recall, and create lasting impressions.
Branded Merchandise That Makes You Unforgettable
At Key Innovations, we craft custom-branded merchandise that’s designed to drive results—whether you’re looking to engage employees, impress clients, or amplify your brand message. We create branded products that are useful, memorable, and long-lasting, so your brand never fades from view.
Our strategic approach puts your goals first. We don’t just sell products—we develop branded solutions that motivate behavior, reinforce your message, and keep your organization top-of-mind. From branded apparel and employee recognition kits to client giveaways and trade show essentials, we turn your brand into something people can see, touch, and connect with.
With over 40 years of experience and a loyal client base across Canada and the U.S., we’ve helped municipalities and organizations in construction, tech, real estate, and beyond elevate their presence with thoughtful, effective branded products.
Based in Metro Vancouver. Serving North America.
We proudly serve municipalities and organizations across North America with the ability to ship locally, nationally, and internationally. Whether you’re placing a one-time order or building a company store, our team will guide you through every step—fast, friendly, and flawlessly executed.
Why Work With Us?
Strategy Before Stuff
We start by asking the right questions. What do you want to achieve? Who’s your audience? What action are you trying to drive? Then, we design merchandise that supports your campaign and aligns with your message.
Purpose first. Product second.
People Remember What They Hold
Our products aren’t just items—they’re experiences. When someone wears your shirt, drinks from your tumbler, or sees your logo on their desk every day, your brand becomes part of their life. That’s brand-building that sticks.
Fast, Friendly, and Easy to Work With
Our clients love how responsive, reliable, and organized we are. We’re known for same-day or 24-hour replies, attention to detail, and a flexible, collaborative approach. From concept to delivery, we handle the details—so you can stay focused on results.
Better ROI Than Ads
We believe in smart marketing that lasts longer than a scroll. Branded merchandise can reach all five senses and remain in your customer’s hands for months or even years. That’s powerful marketing ROI.
Our Story
Family-Owned Since 1982. Innovating Since Day One.
The Key Innovations Origin Story
Key Innovations began in 1982 when Bryan started selling custom team uniforms from his home office.
Seeing his creations worn with pride sparked a realization—branded apparel and merchandise have the power to create recognition, connection, and lasting impressions. As demand grew, Bryan expanded into promotional products, offering businesses a tangible way to showcase their brands.
A Legacy of Growth & Service
Over the years, Key Innovations evolved from a small home-based operation to a trusted branding partner. In 2001, Bryan’s son, Bryson, joined the company, inheriting the same passion for branding and customer service. With a commitment to quality and creativity, Key Innovations expanded, bringing on dedicated experts to elevate its services.
The Future of Key Innovations
In 2017, Bryson officially took over the company, ensuring the legacy of innovation and exceptional service continued.
Key Innovations is focused on the future—taking on new challenges, delivering strategic branding solutions, and helping businesses create lasting brand impressions. With a dedicated team and a vision for growth, the story is far from over.
Our mission is to provide innovative branded products that create brand awareness and influence behaviour change for organizations and their brand message.
Meet the Team That Makes It Happen
Our team is made up of branding specialists, creative marketers, merch experts, and customer experience pros who genuinely care about your success. We bring energy, insight, and industry know-how to every project—whether you’re a Fortune 500 or a growing local business..
Bryson Sask
President
bryson@keyinnovations.ca
About Bryson
The branding black belt!
That's right! Bryson is a high-level martial artist, and he's also a black belt in branding.
You could say that Bryson was born for branding. When he was young his dad brought him to the office to do various assembly projects for client campaigns. It's a business you stick with because after high school he thought he'd work one year at the company and go do something else. He's now thrived for over 24 years! Bryson is the company's president. He has served as a national board member of the Promotional Product Association and served as President of his local BC Association Chapter.
Bryson has an action-packed life because while he's not at work, he’s home with his three beautiful children, his amazing wife, and his cute cat. He loves getting out and keeping fit by running the trails. His favourite? He loves elevation and running mountains. Believe it or not, he was incredibly shy in his younger days. It was many years of practicing public speaking that gave him the confidence to make him the strong leader that he is today.
Expertise:
You'll be completely taken care of in the hands of Bryson. He has extreme attention to detail and knows compliance and product safety. You'll be sure to get exactly what you want and always be well-informed.
If you want to impress your clients and make them, feel valued with a thank-you gift, or if you want your employees to be engaged with your company and love your brand, Bryson's the one to bring in for outstanding branding.
In His Own Words:
"Every day I get to solve challenges for clients by suggesting ideas for branded merchandise. I get to show people something cool, fun, and useful. Always tastefully designed to make their custom merch look amazing. I want our customers to be proud of giving out that item and it should be designed so well that people say, I want that!."
Xaria Russell
Strategic Sales & Marketing Director
xaria@keyinnovations.ca
About Xaria
With a sharp eye for strategy and an innovative approach to branding, Xaria leads the charge in creating high-impact promotional campaigns. Her expertise spans across sales, marketing, and brand development, helping businesses tell their stories through unique and purposeful branded merchandise.
Expertise:
Xaria thrives on projects that push creative boundaries, ensuring every brand she works with gets a tailored solution that enhances visibility and engagement.
In Her Own Words:
"Promotional products aren’t just about logos on items—they’re about storytelling. I help businesses create memorable experiences that leave a lasting impression."
Sherjeel Choudary
Outside Sales Executive
sherjeel@keyinnovations.ca
About Sherjeel
Sherjeel grew up in Saudi Arabia and studied architecture in Malaysia before launching his career in architecture and construction. After moving to Canada and interning through KPU, he discovered a passion for branding and promotional products. Combining design thinking with project management expertise, he helps businesses in hospitality and retail transform ideas into strategic, impactful solutions.
A passionate foodie and coffee lover, Sherjeel enjoys exploring new cuisines and hunting for the perfect cup of coffee. Outside work, he finds inspiration at local events, relaxes by watching TV, stays energized playing futsal, and unwinds with video games. You might also catch him deep in conversation at a cozy coffee shop.
Problem-solving is at the heart of Sherjeel’s approach — whether shaping brand identities, developing promotional concepts, or finding innovative ways to bring ideas to life. He thrives collaborating with clients who have a clear vision and passion for impact, delivering creative solutions that drive meaningful results.
A passionate foodie and coffee lover, Sherjeel enjoys exploring new cuisines and hunting for the perfect cup of coffee. Outside work, he finds inspiration at local events, relaxes by watching TV, stays energized playing futsal, and unwinds with video games. You might also catch him deep in conversation at a cozy coffee shop.
Expertise:
Sherjeel specializes in the hospitality and retail sectors, crafting up-to-date branding and promotional strategies that truly resonate with audiences. He also draws on his connection to the architecture and interior design markets to bring a strong visual and conceptual edge to his work.
In His Own Words:
"I love working with clients who have a clear vision and mission. Their drive and purpose inspire me every day. I thrive on tackling new challenges, using creative and innovative thinking to turn ideas into reality.
Active listening and building genuine relationships are key to my process — I make it a priority to truly understand what each client wants to achieve. The most rewarding part of my work is seeing a concept evolve from conversation to tangible, impactful results — knowing I helped bring that vision to life."
Yasmine Rahmani
Inside Sales Executive
yasmine@keyinnovations.ca
About Yasmine
Yasmine is an industrial engineer who found her passion in the promotional products and branding industry. Her journey began through her university internship at KPU, where she was introduced to this dynamic field. That experience led me to officially start her career, helping businesses bring their brands to life. She grew up in Iran, and her love for creativity, strategy, and problem-solving naturally drew her to this industry.
Outside of work, you’ll often find her at the gym, swimming, painting, or enjoying techno festivals. She's also a devoted foodie—she loves cooking, and her lasagna and lamb shank are famous among her friends and family. If she ever goes missing, you’ll likely find her at Purdy’s, indulging in her chocolate and coffee addiction.
Expertise:
Yasmine's focus is on university and educational categories, as well as the beauty industry. Having firsthand experience in both areas, she understands their unique needs and can provide tailored recommendations. Whether it’s promotional materials for student engagement or branding solutions for beauty businesses, she enjoys curating products that make an impact.
One of her favourite projects was designing custom promotional kits for a university orientation event—helping students feel welcome while reinforcing the institution’s brand. Similarly, in the beauty sector, I’ve worked on campaigns that align product branding with aesthetics, ensuring a cohesive and memorable customer experience.
In Her Own Words:
"I love helping clients find the perfect promotional solutions that align with their vision. Seeing a brand come to life through well-thought-out products is incredibly satisfying. Whether it’s an educational institution fostering school spirit or a beauty brand creating a lasting impression, I take pride in ensuring that every item tells a story. My goal is to make branding effortless and impactful for my clients."
Dylan Muss
Sales & Ecommerce Coordinator
dylan@keyinnovations.ca
About Dylan
Dylan has been part of the Key Innovations family for over 5 years. Originally working remotely from his hometown of Kelowna before moving to Vancouver to expand his horizons. He was fresh into the industry at that time but has learned the ins and outs of providing exceptional service. In his free time, Dylan likes rock climbing, video games, and music and hosts his own podcast.
Expertise:
Dylan’s role at Key Innovations has evolved over the years and he is now in a role of customer service and sales. He manages our online stores, keeping everything running smoothly and efficiently. He also excels in the sales role, bringing client’s promo dreams to life with creative and fresh ideas. Whether it’s a simple or complex project, Dylan can get the job done!
In His Own Words:
"Variety is the spice of life, and that is why I love my role at Key Innovations. Whether it’s helping a client with a new exciting project, keeping our online stores fresh or packaging up your order, there is something fun and different to do every day. If my clients are happy, I’m happy, that is why I always strive to provide great service that our clients can trust."
Ruchika Bagga
Administrator & Office Manager
ruchika@keyinnovations.ca
About Ruchika
Ruchika is a Business Graduate with an MBA in Finance and years of experience in optimizing business operations. At Key Innovations, she is often called the “glue” that keeps everything running smoothly, ensuring internal processes are efficient and helping the team stay connected. She thrives in an environment that blends creativity with strategic thinking, and she enjoys contributing to both operational and marketing initiatives. Every day brings new opportunities to learn and grow, and she is always ready to explore fresh new ideas.
When she is not keeping the office in order, you will likely find her exploring hidden gems in new places or indulging in her love for food—whether she is trying out a new dish or savouring her favourite comfort foods. Travel and food are her passions, offering her both adventure and inspiration that she brings back into her professional life.
Expertise:
She specializes in accounting, data analysis, and CRM systems to streamline internal operations and provide valuable insights that support decision-making. Her focus is on enhancing operational efficiency and ensuring smooth workflows while also supporting marketing initiatives with a creative edge.
In Her Own Words:
"What excites me most is being the central force that keeps everything running smoothly. I love supporting both operations and creative initiatives while always exploring new ideas. Outside of work, travel and food keep me energized and inspired, offering fresh perspectives that I bring into my professional life."
Ready to Create Something That Sticks?
Let’s build something together. Whether you know what you want or just have a goal in mind, we’ll help you bring it to life with branded merchandise that delivers impact.
