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Think about what your goal is when you want to give a custom promotional item. In other words, what’s the purpose behind your promotion?
It’s not that you want to give everyone in your company a mug with your logo on it. The root purpose of giving everyone a mug is that you really want a way to show everyone appreciation and say thank you to them for their hard work. It’s branded with your logo so that it acts as a continual reminder. Each time they use the mug they remember who gave it to them and what for. That’s the value in branded media.