Jackson Drew
Brand Manager
Jacksons successful internship secured him a permanent spot with the Key Innovations team. His dedication to customer service and excellence has not gone unnoticed – by us or his clients!
Our People
OUR PEOPLE
Expertise
Jackson’s past retail experience makes him remarkably knowledgeable about many industry products, their useability, and various branding methods. His attention to new industry trends allows his clients to stand out from the crowd.
Favourite Project
For Jackson’s capstone course, he was tasked with creating and executing a fully integrated marketing plan for an online business. He spent countless hours researching and speaking with industry experts to find the right market for his products. The result was a near-perfect grade.
In Their Own Words
I’m so thankful to start my career in a position where I can truly help people develop their business. I love the creativity driving the industry and am excited to grow with Key Innovations.
Laurie Dutton-Jones
Sr. Brand Manager
Bringing many years of experience from the print industry, Laurie has become a valued resource for her clients. Taking what she knows from print, she combines that with her newly found love of custom branded merchandise and you have a promotional product powerhouse who is going to deliver results for your branding. When you work with Laurie, your brand is in very capable hands.
Expertise
Laurie has a long history of working with union-based organizations, lumber, material supply, construction, and industrial companies. These organizations seek Laurie’s expertise on making logo’d workwear uniforms, custom printed high-vis clothing for workers, custom planners, custom workplace safety awards, and more. It might be an embroidered toque with your logo on it or custom promo hats for your company. No matter the project, she can help build your brand.
Favourite Project
City departments like Parks and Recreation and Fire Services are Laurie’s favourite because they usually require lots of detail and are strategic in the delivery of the branded product. Special events and ideas for tradeshow giveaways also involve fun promotional products and creative custom product designs.
In Their Own Words
This is the best business because I get to develop relationships with all kinds of companies and help them find the best promo item to use at their event, or to give as corporate gifts. Where else do you get to design fun promo items and see them put to work in marketing campaigns?
Tyler Hoang
Operations and Website Systems Designer
Tyler started with us as an intern and we loved his work so much that we hired him! His work is detailed and diligent. He can make things happen in the back end of a website that makes the front end work seamlessly well. He knows what we need and can customize any technology solution to fit our client’s needs.
Expertise
Tyler has been solving problems with technology since the early years of his academic journey. With experience in website development and database system, he is able to design software solutions that streamline business workflows and boost operational efficiency.
Favourite Project
Leading a team of four in an academic project about information retrieval algorithms, Tyler organized and designed a custom search engine for chess openings. His close attention for quality and detail resulted in an end product that exceeded his supervisor’s expectations.
In Their Own Words
Starting a position at Key Innovations has been a great opportunity for me to apply what I learned in solving practical business problems. I’m excited to be a part of the team and bring positive contributions to the business.
Michelle Lapp
Sales and Marketing Manager
Michelle’s positive energy and strong work ethic are a force to be reckoned with. Her high attention to detail, creative mind and business acumen make her a great addition to Key Innovations. We look forward to her sales and marketing perspective.
Expertise
With nearly a dozen years of experience in the promotional product industry and a collection of high achiever sales awards, there is no doubt that Michelle has the ability to take any client’s project to the next level. Michelle’s wealth of knowledge will be an asset to our sales team in her leadership role.
Favourite Project
Michelle secured an online program for a national engine company. She merchandised the program annually and was integral in keeping the large Canadian company happy for over 8 years. This business relationship provided her with a great sense of accomplishment.
In Their Own Words
After a short hiatus, I am thrilled to be back in the industry and working with a local company that has such great people. I very much look forward to re-establishing business relationships and growing with the Key Innovations team.
Dylan Muss
Customer Service/Inside Sales
Dylan can handle projects for any organization. He has worked on marketing ideas for associations, promo items for marketing boards, or custom promo gifts for customers. Really, everything a company would need to giveaway the best branded gift.
Expertise
Dylan has worked with the educational market for University custom branded merchandise and College promotional items. He knows how to give students cool promotional merch and make prospective students love that school’s brand. It comes down to finding the best promotional items for students at university.
Favourite
Creating custom volunteer appreciation gifts and volunteer recognition awards. You just need something small to show appreciation and thank a volunteer with a custom gift. It could be a creatively designed custom lapel pins for a volunteer to make them feel special or give them a custom volunteer vest so they stand out.
In Their Own Words
I have experience from a couple different industries, but the promo product industry offers lots of fun, creativity and challenges. What I enjoy most is designing a custom branded uniform or custom clothing and then seeing how much everyone loves to wear them. I’m based in New Westminster and can help organizations when they need custom branded products in the Metro Vancouver area.
Xaria Russell
Creative Brand Manager
Xaria’s pragmatic approach towards business and aptitude with design is what drives her. Her background in media marketing and graphic design with various trades companies has provided her with fundamental knowledge of the skilled trades industry.
Expertise
Xaria possesses expertise in brand development, remodeling, and creation. She has worked hand in hand with companies using modern strategies to help build and advance their brand.
Favourite Project
Xaria truly enjoys working together with her clients to produce beautifully branded merchandise that best represents their company and brand. Her priority when recommending merchandise is to find the best way to create awareness for her client’s brand or message. She appreciates designing in creative ways and play a strategic part in client satisfaction.
In Their Own Words
I love being able to create, innovate, and relate with clients. This industry is full of advanced products and contemporary ideas, it is so exciting to design products you see being used every day.
Bryson Sask
President
You could say that Bryson was born into this business. He is part of the family and at a young age was often brought in to put together pieces to promotional product projects. Since 2001 he has been consulting with organizations giving ideas and strategies. He is a National Board Director for the Promotional Products Association of Canada and knows this business inside and out.
Expertise
Bryson has been sought for creating the best promotional items for hospitals and health authorities that aid in health prevention and health promotion. Specific items include custom printed lanyards with 3 safety breakaways to ensure a safe workplace, custom embroidered nurses vests, and custom onesies for maternity programs.
Favourite Project
When you know the branded product you’re creating is helping someone or making them feel important. It could be the staff member who is given a custom employee recognition gift or service award for their years of service. It could be the person that receives a custom health and wellness promotional item to encourage them to eat well and stay active.
In Their Own Words
Every day I get to solve challenges for customers by suggesting the best promo gift ideas for branding their organization. I get to show people something cool, have fun, and design artwork to make their items look amazing. I want our customers to be proud of giving out that custom branded product.